How Swiss is Swiss?

What makes a Swiss luxury watch, Swiss? Some say the parts must be 50% sourced and manufactured in Switzerland. Some argue that it should be 80% Swiss made. Still others point out that the watchmaker should be based in Switzerland, historically home of the best timepiece craftsmanship in the world. The Swiss trademark is sought-after for the name it represents: precision engineering and intricate designs that the country has perfected since the late medieval times. Interestingly, although Switzerland only manufacture about 10% of the world’s watches—the rest being concentrated in China—the local industry enjoys about 80% of sales because it focuses on the high-end luxury watches. If you want to be sure you’re buying a genuine Swiss brand, just go for Raymond Weil. How Swiss it is? Nothing short of its owner/founder being a Geneva pilot who demands accuracy in timing. 
Sylvan's on Main Street, Columbia is an authorized dealer for Raymond Weil.


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